Most Exhibitors Spend $10,000 to $60,000 to Be at a Show. The Booth Decides Whether That Money Works.

What This Booth Does

A clean, single-interaction exhibit built around one screen and one conversation. Nothing competes for attention. Nothing gets in the way. The visitor walks up, the screen does the introducing, and the rep closes the interaction. Fast in, fast out, high conversion.

How It Works

Attendee approaches from the aisle. Screen draws them in. Counter creates a natural stop for a badge scan and a 90-second conversation. The rep is positioned to close, not to explain.

Built For

First-time exhibitors. Lean programs testing a new show. Companies that want a professional presence without a large footprint or long commitment.

Primary Use

Lead Capture

Investment

$8k - $15k

What This Booth Does

The step up from a single-screen kiosk. Two monitors allow two independent engagement moments without needing a larger footprint. Strong for tech and demo-driven companies that need to show more than one thing.

How It Works

Attendees approach the booth and get drawn to whichever screen is most relevant to them. Both screens run simultaneously. Two reps can work at the same time without crossing into each other's conversation.

Built For

Tech companies and demo-driven programs. Clients with two distinct messages or products. Teams that need more throughput at a single show without upgrading to a larger footprint.

Primary Use

Lead Capture

Investment

$8k - $15k

What This Booth Does

A full backwall backdrop paired with a clean counter creates a bold visual statement in a 10x20 space. This is the best option in the Launch series for clients who want to look established before they are. It does not look like a starter booth.

How It Works

Attendees walking the aisle see a full branded wall from a distance. The visual weight stops them before they read a word. Counter anchors the engagement zone and gives the rep a natural working position.

Built For

Companies entering a competitive show where brand perception matters as much as lead volume. Multi-show programs that want consistent visual impact without complexity.

Primary Use

Lead Capture

Investment

$8k - $15k

What This Booth Does

A feature wall paired with a monitor creates a defined focal point that pulls attendees in and holds them. The demo zone is integrated into the layout so the product presentation happens naturally rather than being bolted onto a generic booth structure.

How It Works

Attendees spot the feature wall from the aisle. The monitor running content draws them closer. They enter the demo zone and the rep picks up from there. The layout creates a natural handoff point.

Built For

Companies with a product to demonstrate. Programs where the demo is the primary sales tool. Clients who want a clear visual anchor without the complexity of a multi-zone layout.

Primary Use

Product Display

Investment

$10k - $20k

What This Booth Does

This is your core SKU. The open engagement zone captures walk-by traffic. The seating area converts casual interest into a real conversation. The layout supports both high-volume lead collection and the kind of sit-down meeting that leads to a closed deal. It does both jobs without compromise.

How It Works

Attendees drift in through the open front zone. The rep qualifies the conversation quickly. If it is worth a real discussion, the visitor gets invited to sit. The meeting happens at the table, not standing in an aisle.

Built For

B2B companies at their primary shows. Programs where both lead volume and meeting quality matter. Teams running two or more reps on the floor.

Primary Use

Lead Generation and Meetings

Investment

$10k - $20k

What This Booth Does

The curved wall removes the hard edges that make most inline booths feel transactional. The layout communicates approachability before anyone steps inside. This is the booth that looks different from everything around it on a 10x20 inline row.

How It Works

Attendees approaching the aisle see a curved form instead of a flat wall. The shape invites them in without a hard entry point. Once inside, the layout creates natural conversation zones without forcing a structured sequence.

Built For

Companies where relationship warmth is the primary differentiator. Professional services, consulting, and industries where trust is the product being sold at the show.

Primary Use

Meetings

Investment

$10k - $20k

What This Booth Does

A structured entry point creates an architectural frame that signals this is not an inline booth. Visitors know they are walking into a defined space. The layout is clean and easy to understand, which makes it easy to sell and easy for clients to visualize their brand inside it.

How It Works

Attendees approach the framed entry and feel the difference in presence before they step inside. The structure creates natural zones without complexity. The rep has a clear working position and a clear traffic flow to manage.

Built For

Companies moving from an inline footprint to a true island presence. Programs where the transition to a larger booth needs to feel natural and credible rather than overbuilt.

Primary Use

Meetings

Investment

$18k - $30k

What This Booth Does

A tall feature element creates vertical brand presence that reaches above the neighboring booths. Attendees can find this booth from a distance before they are close enough to read signage. The tower is the landmark of the immediate area.

How It Works

Brand is visible at hall-entry level. Attendees briefed on this company before the show locate the booth immediately. Walk-by traffic is drawn by the vertical element before they are close enough to read anything. Traffic starts arriving before the rep has to work for it.

Built For

Companies with strong name recognition in their vertical. Programs where pre-show outreach drives booth visits. Any show where getting found is half the battle.

Primary Use

Meetings

Investment

$18k - $30k

What This Booth Does

A central structure creates multiple engagement stations that operate independently. Different conversations, demos, and product lines run simultaneously without overlap. The booth manages the traffic so the reps do not have to. This is the design that looks like the company has been doing large shows for years.

How It Works

Attendees enter and naturally migrate to the station most relevant to them. Each station has its own rep and its own story. The central structure keeps everyone oriented. High perceived value from the moment a visitor approaches.

Built For

Companies with multiple products, divisions, or audience segments attending the same show. Programs where every attendee needs a different conversation from a different rep.

Primary Use

Multi-use

Investment

$18k - $30k

What This Booth Does

LED columns create high-visibility vertical presence that sets this exhibit apart from everything around it on the floor. Light is the first thing attendees see. It announces the brand before anyone reads a word. The easiest wow factor in the Summit series and the clearest entry point into the premium tier.

How It Works

LED columns draw attention across the hall before attendees are close. The light creates a visible halo around the space that makes it the immediate landmark of its zone. Attendees approach because the booth commands it.

Built For

Companies at flagship shows where visibility is the primary objective. Brands that have earned the right to announce themselves before anyone reads their name.

Primary Use

Presence

Investment

$60k - $90k

What This Booth Does

A semi-enclosed environment creates a quieter, more focused space inside the noise of the show floor. Attendees step inside and the show disappears. Conversations happen at a different level. This design solves the problem most B2B companies face at large shows: there is nowhere to have a real conversation.

How It Works

Selected attendees are invited inside the enclave. The structure signals exclusivity and seriousness before anyone enters. Inside, the brand controls the full environment. The conversation is not competed for by neighboring booths.

Built For

B2B companies with high-value prospects. Longer sales cycles where the quality of the meeting matters more than the volume. Programs where the goal is a handful of the right conversations, not hundreds of badge scans.

Primary Use

Meetings

Investment

$60k - $90k

What This Booth Does

This is your best work. Immersive, architectural, custom-like in presence and execution. The Summit Experience is the design that changes the sales conversation: the visitor stops thinking about booth size and starts thinking about brand environment. It competes with custom builds in how it looks and how it feels, at a fraction of the timeline and commitment.

How It Works

Attendees do not walk past this booth. They enter it. The environment wraps around them. The brand is in control of everything they see. By the time they reach a rep, they have already formed an impression that no 10x20 inline could create.

Built For

Category leaders. Companies at their most important shows of the year. Programs where the booth is a brand statement and the investment reflects that. Clients who are ready to stop competing on the floor and start owning it.

Primary Use

Immersive and Brand Presence

Investment

$60k - $90k